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For release: May 7, 2013

Jim Armstrong 330.344.6083, jim.armstrong@akrongeneral.org
Amy Kilgore 330.344.6014, amy.kilgore@akrongeneral.org

Akron General Puts “My Health” First in New Awareness Campaign
Meeting Patient and Community Needs, its National Leadership in Wellness, is the Focus

Akron General Health System is launching a new awareness and consumer engagement campaign. The campaign’s tagline “My Health. My Life.” is being supported with messaging that Akron General is there to help and guide everyone through healthy steps big and small.

Developed specifically by incorporating survey input from community residents about what they expected from their healthcare provider, “My Health. My Life.” captures the essence of what people want from their health system - a partner, an organization that listens, cares and guides its patients to optimum health. In addition, the campaign accentuates Akron General’s long standing national leadership position in the promotion of wellness and keeping patients healthy and out of the hospital. Akron General was among the first in the nation to embrace wellness as a driving organizational philosophy, a philosophy that remains unique among healthcare providers today.

The initial TV spot debuted the week of April 22 and some elements of the campaign began in March. The multi-tier awareness campaign includes print (newspaper and magazine), local and cable TV, social media, radio, outdoor (digital and poster), and online components which includes a website offering healthy living advice, healthful recipes and a video contest where the public can submit video clips of their own wellness journey and win prizes. The site address is akrongeneral.org/firststep.

“People throughout the area told us their needs. They need a healthcare system that listens closely to what they have to say and works collaboratively to help them develop personalized plans for their wellness,” said Thomas L. “Tim” Stover, M.D., President and CEO of the Akron General Health System. “Our new campaign revolves around education, empathy and collaboration and meeting the wellness needs of everyone at any age.”

For many years, Akron General has been a national leader in wellness efforts to help people take the first step toward better health. The comprehensive range of services offered by Akron General and its breadth of convenient, accessible community-based wellness centers put it in a unique position for well care, treatment and follow-up in a full-circle healthcare cycle.

“Akron General has an exceptionally strong wellness message and we’re communicating it to Northeast Ohio. We want each member of the community to know that the good health of everyone is our enduring focus,” said Tom Neumann, Senior Vice President for Strategy, Marketing and Communications at Akron General. “That’s what drives our physicians, nurses and healthcare professionals to deliver exceptional quality care every day.”

About Akron General Health System
Akron General Health System is a not-for-profit health care organization with the mission of improving the health and lives of the people and communities it serves. Akron General Health System includes: Akron General Medical Center, a 532-bed teaching and research medical center, and Edwin Shaw Rehabilitation Institute, the area’s largest provider of rehabilitation services; Akron General Partners, which includes Partners Physician Group, the Akron General Health & Wellness Centers, Lodi Community Hospital, Community Health Centers and other companies; Akron General Community Health Ventures, which includes Visiting Nurse Service and Affiliates, the largest and most comprehensive provider of home healthcare services in Ohio; and Akron General Foundation. Recently, U.S. News & World Report ranked Akron General Medical Center as the seventh best hospital in Ohio. In 2013, the American Nurses Association bestowed the prestigious “Magnet” status on the more that 1,000 nurses from Akron General Medical Center, Edwin Shaw Rehabilitation Institute and the Health System’s Health & Wellness Centers. For more information about Akron General Health System, visit www.akrongeneral.org.



Akron General Medical Center • 1 Akron General Avenue (Formerly 400 Wabash Avenue) • Akron, OH 44307 • 330-344-6000 • 1-800-221-4601    © 2014 Akron General Health System
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